Values, Public Relations, and Marketing Communications

I’m happy to note a contribution to the second edition of The Handbook of Strategic Public Relations and Integrated Marketing Communications based on the ideas developed in ConsumerShift. My contribution is part of Chapter 29. Relationship Transformation: Shifting Media Boundaries. One quote is: “Emerging values shifts are suggesting that people are making less of a distinction between their personal and their work life,” says Andy Hines. “They don’t want to be one person at work and another at home, but seek to be their authentic self in all they do—and emerging communication media are making this increasingly possible.

It’s an honor to be part of this best-selling work, which has garnered high praise. For instance, “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.” —Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M

The book is edited by Kevin Clarke, former IBMer and currently founder of Content Evolution. He is a big thinker, extraordinary networker, and has lots of cool ideas on branding and the future – his site is well worth a visit! Andy Hines

About Andy Hines

Dr. Andy Hines is Program Coordinator at the University of Houston’s Graduate Program in Foresight, bringing together the experience he earned as an organizational, consulting, and academic futurist. He is also speaking, workshopping, and consulting through his firm Hinesight.

Before that, he was Managing Director of Social Technologies/Innovaro, and served as an Adjunct Professor with the university since 2004. Hines enjoyed earlier careers as a consulting and organizational futurist. He was a partner with Coates & Jarratt, Inc., a think tank and consulting firm that specialized in the study of the future. He was also Futurist & Senior Ideation Leader at Dow Chemical with a mission of using futures tools and knowledge to turn ideas into new business opportunities. Before that, Hines established and ran the Global Trends Program for the Kellogg Company.

Hines is motivated by a professional hunger to make foresight practical and useful, and he believes that foresight can help deliver the insight that is so needed in today’s organizations and the world. His goal, he says, is to infect as many change agents as possible with this message. Thus, he has honed a skill set designed to make foresight more actionable in organizations.

In this pursuit, he has authored five books: Teaching about the Future: The Basics of Foresight Education (Palgrave Macmillan, 2012); ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape (No Limits Publishing, 2011); Thinking About the Future: Guidelines for Strategic Foresight (Social Technologies, 2007); 2025: Science and Technology Reshapes US and Global Society (Oak Hill, 1997); and Managing Your Future as an Association (ASAE, 1994) and has another in the hands of publishers: Teaching about the Future: The Basics of Foresight Education. He has also authored dozens of articles, speeches, and workshops, including the 2003 Emerald Literati Awards’ Outstanding Paper accolade for best article published in Foresight for “An Audit for Organizational Futurists” and the 2008 award for “Scenarios: The State of the Art.” He has appeared on several radio and television programs, PBS Houston, KRIV-26 News, and the CBS “Early Show.” He also co-founded and is former Chair of the Association of Professional Futurists.

About Andy Hines

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