Valuing the chic of pushing the envelope toward more sustainable lifestyles “Less is more” is the fourth of the four …
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Emerging Need State 3. The Simplicity Premium
Appreciating the extra work and elegance that goes into simple offerings The Simplicity Premium is the third of the …
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Emerging Need State 2. Au Naturale
Preferring natural solutions where available Au Naturale is the second of the four need states at the core of our …
Emerging Need State 1. The authenticity premium
Pursuing the pure and unadulterated, not tainted by marketing spin and packaging The authenticity premium is the …
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Introducing seven meta-needs for the next decade
Now we come to the final touch in our description of the process of creating the emerging need states in ConsumerShift. …
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A Framework of Situations for Need States
How might the universals needs we've identified earlier fit in with daily life? We need a generic framework of …
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Summing the universal needs
I jumped the gun in my last post in suggesting we could move directly to the situation-specific needs. First, it would …
Amazon “Hall of Famer” Reviews ConsumerShift
It was great to see that Robert Morris, a "Hall of Fame" Amazon and "Top 50 All-Time" Reviewer has posted a review …
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Where the need states come from: Part 1, approach to universal needs
In ConsumerShift, Maslow’s hierarchy is used as the primary source of universal human needs. His system has been the …
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Turning attention to values and need states
We have focused a lot of attention on the mechanisms of values changes over the last year. I’d like to shift gears a bit …
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[filling a gap in the]…..role of human behavior in foresight
I came across an interesting paragraph relating to our future of values topic in a place, well, I wouldn't have …
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World Future Society Reviews ConsumerShift
A helpful review of ConsumerShift has been posted by professional futurist Jim Lee on his World Future Society blog. Jim …
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Values and personality
One of the questions that often comes up in talking about values is the relationship between values and personality? …
Values and Global Warming
Our World Futures class in the UH Futures Studies program took a "field trip" to see Dr. S. Fred Singer present his …
ConsumerShift review: Consumer Trends and Values Shifting
My friend and former colleague Chris Carbone of Innovaro has posted some thoughts on ConsumerShift with a post; Consumer …
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Generations and values
In discussing the future of values changes and ConsumerShift, the question often comes up around the role of …
Values technology and the West Coast Truth
You might enjoy this radio interview I did with Russell Scott of the West Coast Truth radio program. We covered a wide …
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Spreading the word about ConsumerShift
As a reader of this blog, I'm assuming that you support the ideas about changing values presented in ConsumerShift. It …
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Tapping values as central to brand success
A new study by WPP Group’s global research agency Millward Brown and Jim Stengel, former global marketing officer of …
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A Postmodern Response to Fukushima Aftermath
The New York Times has a great piece, Japanese Take Food Supply into Their Own Hands, that provides an excellent example …
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Guest blogging with 3 Geeks and a Law Blog
Just did a guest blog post "Future View: Aligning Offerings with Changing Values" for my friends at 3 Geeks and a Law …
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The Future of Values and Purpose
ConsumerShift holds that values are the key building blocks of our identity – who we think we are, what we believe, and …
Values, Public Relations, and Marketing Communications
I’m happy to note a contribution to the second edition of The Handbook of Strategic Public Relations and Integrated …
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ConsumerShift nominated for APF Most Important Futures Works 2012
I am pleased to note that ConsumerShift was recently nominated for the Association of Professional Futurists' 2012 Most …
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Values Change Is More Implicit than Explicit
Gideon Gartner, the founder of Gartner, Inc. the technology research firm, recently asked the question, "As Lives …
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ConsumerShift featured in BeInkandescent
My friend and colleague Hope Katz-Gibbs just published a nice synopsis of Consumershift on here BeInkandescent ezine. …
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Values Change: The Why Is Important
The growing sophistication of consumers (aka "people'] at the leading edge of the value changes described …
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Bonus Material in ConsumerShift via QR Codes
Thanks to those who have picked up a copy of ConsumerShift. Some of you may have been wondering what those funny bar …
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Values Shifts and Rewiring Your Brain
On Saturday, I did a 54 minute radio interview with Dr. Bob Rose on his "Rewiring Your Brain" show on BlogTalkRadio. The …
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“Community” and Long Tail Economics
Saw a great example of how a band called the Dollyrots enlisted its community of supporters to raise money to record an …
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