February 10, 2021Personas in foresight Is it just me, or has the use of personas in foresight gone quiet? We used to use them quite regularly in my consulting …Continue Reading about Personas in foresight →
September 1, 2012Values Change: The Why Is Important The growing sophistication of consumers (aka "people'] at the leading edge of the value changes described …Continue Reading about Values Change: The Why Is Important →
September 1, 2012The Value of Personas ConsumerShift identifies seven emerging meta-needs based on the changes in consumer values, that are brought to life in …Continue Reading about The Value of Personas →