A great post by "The Consumerist" on a social-media driven issue on Future of Artificial Dyes in Kraft Macaroni & …
A Framework of Situations for Need States
How might the universals needs we've identified earlier fit in with daily life? We need a generic framework of …
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Summing the universal needs
I jumped the gun in my last post in suggesting we could move directly to the situation-specific needs. First, it would …
The Value of Emerging Need States
ConsumerShift uses needs states for illustrating how values changes, along with universal needs, and contextual trends, …
Needs values and worldviews
ConsumerShift takes the point of view that values changes are the single best indicator for gaining insight into the …