A great post by "The Consumerist" on a social-media driven issue on Future of Artificial Dyes in Kraft Macaroni & …
Emerging Need State 22: The truth, whole truth, and nothing but the truth
Preference for the unvarnished truth, which increases credibility “The truth, whole truth, and nothing but the truth” …
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Emerging Need State 21: Trusted partners for the new insecurity
Requiring trusted partners in turbulent times, with the economy, terror, resource shortages, environmental issues, …
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Emerging Need State 20: Making a difference
Looking for ways to make a tangible difference rather than the pursuit of idealistic grand schemes “Making a …
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Emerging Need State 19: Global citizens
Thinking of the ramifications one’s goals and activities beyond national borders with a genuine concern for planetary …
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Emerging Need State 17: Community support
Requiring that partners provide local distribution of benefits and/or are investing in the community “Community …
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Emerging Need State 16: Local preference
Valuing local origins to support local community as well as reduce environmental impacts “Local Preference” is the …
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Emerging Need State 15: Pursuit of happiness, aka well-being
Evaluating product, service and experience offerings in terms of how they contribute to my—and in many cases my …
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Emerging Need State 9: Living in real time
Opening up to spontaneously take advantage of opportunities as they arise “Living in real time” is the third of three …
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Emerging Need State 7: Wherever whenever whatever
Going beyond traditional schedules and timing to being available when needed “Wherever whenever whatever ” is the …
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Emerging Need State 6: Getting real with the virtual
Seeking assistance in incorporating the growing presence of the virtual into one's life “Getting real with the …
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Emerging Need State 5. Performance Enhancement
Applying science and technology to improve performance Performance Enhancement is first of two emerging need states …
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Emerging Need State 4. Less Is More
Valuing the chic of pushing the envelope toward more sustainable lifestyles “Less is more” is the fourth of the four …
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Emerging Need State 3. The Simplicity Premium
Appreciating the extra work and elegance that goes into simple offerings The Simplicity Premium is the third of the …
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Introducing seven meta-needs for the next decade
Now we come to the final touch in our description of the process of creating the emerging need states in ConsumerShift. …
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A Framework of Situations for Need States
How might the universals needs we've identified earlier fit in with daily life? We need a generic framework of …
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Where the need states come from: Part 1, approach to universal needs
In ConsumerShift, Maslow’s hierarchy is used as the primary source of universal human needs. His system has been the …
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Turning attention to values and need states
We have focused a lot of attention on the mechanisms of values changes over the last year. I’d like to shift gears a bit …
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Values Change: The Why Is Important
The growing sophistication of consumers (aka "people'] at the leading edge of the value changes described …
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The Value of Emerging Need States
ConsumerShift uses needs states for illustrating how values changes, along with universal needs, and contextual trends, …