You can take the horse to water, but you can’t make it drink! How many times have we futurists said this or something …
Who is the futurist’s work for?
Short answer: it’s you, not them. “You” is the person/group who hired the futurist. We are typically hired by …
Do all futurists have clients?
I’ve heard variations on the following come up periodically when talking about the future: “Not all futurists are in the …
Who are the best foresight clients?
This question came up in a recent discussion with a professional colleague. Despite my hesitation to engage in a “best” …
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