My always alert friend and colleague, Josh Calder of the Foresight Alliance pointed me towards another relevant values posting: Is a Well-Lived Life Worth Anything from the Harvard Business Review. The author, Umair Haque, ponders the question of what the good life really is. He starts by observing how materials goods consumption and an obsession with economic growth — “slack-jawed consumption” — have not only created problems but lead only to fleeting happiness. In ConsumerShift terms, he is talking about modern values, but in their perverse or extreme form. Let the record be set straight here that modern values with an emphasis on growth and consumption are not inherently bad or wrong or anything like that. Like any phenomenon, when taken to an extreme, bad things happen. Material goods are wonderful parts of life, but when accumulating becomes the “end” and not the “means, that’s the unhealthy aspect. Okay, we’re good there, I hope.
So Haque offers eudaimonia, what the ancient Greeks called a meaningfully well-lived life (I had to look it up, too)– it’s about doing, achieving, fulfilling, becoming, inspiring, transcending, creating, accomplishing. He explains some key principles of his eudaimonia.
- Living, (working, and playing) not just having.
- Better, not just more.
- Becoming, not just being.
- Creating and building, not just trading and raiding.
- Depth, not just immediacy.
In ConsumerShift terms, he’s talking about the move to toward postmodern and integral values. It’s really helpful to see how others are describing the ConsumerShift and Haque’s piece is a good read. Andy Hines
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