It was great to catch up with my old PTIS packaging foresight buddies at our last Strategic Foresight Boot Camp. PTIS has built a business around exploring the future of packaging. They asked me to share some thoughts about foresight in their most recent newsletter. I decided to focus on what is foresight useful for.
Let’s start with three basic facts!
1. Nobody likes to be caught by surprise.
2. Most of us would rather not be in reactive mode either.
3. And some of us really like to be ahead of the game.
Foresight and futurists can help with all three.
I’ll share our recently updated definition of foresight that includes the basic value proposition:
Foresight as the study of change that uses a systematic methodology to explore the future in order to make better decisions today by helping us move us toward the futures we want and avoid those we don’t, and to ultimately build confidence in the future by building our capacity to avoid surprise!
We know that many people come to us confused by what seems to be a non-stop avalanche of change. One thing we can help with immediately is sorting out the timing of the change. We use a Three Horizons framework that organizes change into those influencing today’s world (Horizon 1), the emerging future (Horizon 2), and the long-term future (H3). This helps you be more discerning about change.
Read full article in PTIS Newsletter — Andy Hines