by I recently submitted a “rule of thumb” titled “Be Who You Are” for a blog “tips for entrepreneurs” run by my good friend and colleague Hope Katz-Gibbs of BeInkandescent: The Ezine for Entreprenuers, by Enterpreneurs — you have to scroll down a bit to find mine, but the others are well worth your attention.
The essence of the post was about how ConsumerShift identified the move away from consumerism and a reaction against too much marketing, spinning, and managing. Rather, it’s about telling your story as it is, without having to carefully manage it, because it’s authentic, warts and all. Postmodern and integral consumers, also known as people, want to decide for themselves, thus they crave the real story. They have a skepticism that will generally sniff out a spin job. And they’ll reward organizations who are willing to admit if something’s wrong and they are willing to make it right — they recognize nobody is perfect and appreciate the honesty and the good intention. Relationship building is essential, and honesty, openness, and authenticity are crucial components of a healthy relationship. Andy Hines
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