ConsumerShift is now available! | Hinesight....for Foresight

My book on the future of values, ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape, is now available on Amazon for a special introductory price of $16.47! If you’d like to order bulk copies (10 or more), I can offer an additional discount from my personal stash. Better still, if you’d like me to come in and talk to your group about the book, we can arrange a special rate that includes books for all participants.

To recap the book: Values are changing in a consistent direction over time. Understanding these changes will provide critical insight for understanding the future consumer landscape and designing products, services, and offerings that “fit.” The book “translates” the values changes into seven emerging need states, brought to life in the form of seven future personas, and provides a persona customization kits for those who want to tailor them to their specific needs. It will help you and your team make sense of rapidly changing consumer behavior – where they are coming from, where they are going, and what they are looking for.

Hope you’ll enjoy reading it as much I did writing it! Andy Hines

About Andy Hines

Dr. Andy Hines is Program Coordinator at the University of Houston’s Graduate Program in Foresight, bringing together the experience he earned as an organizational, consulting, and academic futurist. He is also speaking, workshopping, and consulting through his firm Hinesight.

Before that, he was Managing Director of Social Technologies/Innovaro, and served as an Adjunct Professor with the university since 2004. Hines enjoyed earlier careers as a consulting and organizational futurist. He was a partner with Coates & Jarratt, Inc., a think tank and consulting firm that specialized in the study of the future. He was also Futurist & Senior Ideation Leader at Dow Chemical with a mission of using futures tools and knowledge to turn ideas into new business opportunities. Before that, Hines established and ran the Global Trends Program for the Kellogg Company.

Hines is motivated by a professional hunger to make foresight practical and useful, and he believes that foresight can help deliver the insight that is so needed in today’s organizations and the world. His goal, he says, is to infect as many change agents as possible with this message. Thus, he has honed a skill set designed to make foresight more actionable in organizations.

In this pursuit, he has authored five books: Teaching about the Future: The Basics of Foresight Education (Palgrave Macmillan, 2012); ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape (No Limits Publishing, 2011); Thinking About the Future: Guidelines for Strategic Foresight (Social Technologies, 2007); 2025: Science and Technology Reshapes US and Global Society (Oak Hill, 1997); and Managing Your Future as an Association (ASAE, 1994) and has another in the hands of publishers: Teaching about the Future: The Basics of Foresight Education. He has also authored dozens of articles, speeches, and workshops, including the 2003 Emerald Literati Awards’ Outstanding Paper accolade for best article published in Foresight for “An Audit for Organizational Futurists” and the 2008 award for “Scenarios: The State of the Art.” He has appeared on several radio and television programs, PBS Houston, KRIV-26 News, and the CBS “Early Show.” He also co-founded and is former Chair of the Association of Professional Futurists.

About Andy Hines

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