by Looking for ways to make a tangible difference rather than the pursuit of idealistic grand schemes
“Making a difference” is the second of two emerging need states at the core of sixth meta need “We [really] are the world” in ConsumerShift.
These consumers are motivated to find ways to make a tangible difference in terms of making people’s lives better or making the world a better place, even if that difference is a very small one. They value their personal creativity and seek to apply it in the service of contributing to positive outcomes. They may feel that every person can make a unique contribution to making the world a better place. They prefer to participate in practical activities that directly impact the lives of people and communities. They feel that grand schemes to change the world are not worth their time if they don’t lead to positive action. They abhor all talk and no action.
They seek to influence others and many are willing to do what it takes on their part to achieve positions of influence. They feel that if they want to change the world, they have a responsibility to do their part to be of maximum effectiveness. Others will be content with having a lesser impact, being satisfied with knowing they have done what is within their capabilities. Andy Hines
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